Ry's and Shine Cleaning Co

From Invisible to In-Demand: How a Local Cleaning Company Generated 1,184 Leads with Meta Ads

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When Ry’s and Shine partnered with Adovate, they had strong service quality and positive customer feedback — but inconsistent lead flow.

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Their growth relied heavily on word-of-mouth.

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The goal wasn’t just to “try Facebook ads.”

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It was to build a predictable, scalable client acquisition system.

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The Strategy: Turning Promotions into a Performance Engine

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The campaign launched in March with a 30% introductory offer. After validating demand and engagement, the offer transitioned to 20% — improving lead intent while preserving volume.

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Over the next 10 months, the campaign focused on:

• Localized targeting refinement
• Creative rotation (including high-performing ASMR-style cleaning videos)
• Offer testing
• Geographic precision to eliminate off-radius leads
• Continuous performance optimization

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Rather than chasing spikes, the focus was stability.

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10-Month Performance Snapshot (March–December 2025)

• 💰 $58,309.27 Revenue Generated
• 📩 1,184 Qualified Leads
• 💵 $16,715.03 CAD Total Ad Spend
• 🎯 $14.12 Average Cost Per Lead
• 📈 970,230 Impressions
• 🖱 17,820 Clicks
• 📊 1.84% Blended CTR
• 🚀 3.49x Return on Ad Spend

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Performance remained remarkably stable month-over-month — even during:

• Offer transitions (30% → 20%)
• Market saturation periods
• Geographic targeting resets
• Creative refresh cycles

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The result?

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A booked-out calendar and consistent growth.

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Strategic Turning Points

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📍 Geographic Reset (July)

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When out-of-service-area leads appeared, targeting was refined and campaigns were reset to protect efficiency.

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🎯 Offer Optimization

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Reducing the discount did not reduce demand — it improved lead quality.

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🎥 Creative Rotation

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ASMR cleaning content and service-driven visuals maintained engagement and prevented ad fatigue.

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The Outcome: From Lead Problem to Hiring Problem

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With consistent 100+ lead months and CPL stability around $14 CAD, Ry’s and Shine transitioned from uncertain booking volume to predictable acquisition.

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What started as “let’s try ads” evolved into:

• A repeatable lead engine
• Predictable monthly client flow
• Scalable hiring confidence
• Strong local brand recognition

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Client Testimonial

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“I went from 50 clients to over 200 clients in just 3 months. I came to Adam with a lead problem and he turned it into a hiring problem with so many new clients coming in.”

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