Adovate Agency

Why I Started Adovate

Adam Fishkin is the founder of Adovate Agency and the media buyer behind every strategy and campaign result you see on this site. Based in Winnipeg, MB, Adam spent years working at a digital marketing agency, managing paid advertising accounts for service businesses across North America. He was good at running ads — but he kept running into the same problem.

Most agencies optimize for metrics that look impressive on reports but don't translate into real business growth. Clicks, impressions, cost-per-lead — these numbers are easy to manufacture. Revenue isn't. Business owners were paying agency retainers month after month while their sales pipelines stayed empty and their phones stayed quiet.

So in 2024, Adam launched Adovate Agency with a single mission: build a paid advertising agency that holds itself accountable to the only metric that actually matters — client revenue. Every campaign starts with a revenue goal. Every strategy is built around the full funnel, from the ad that stops the scroll to the follow-up that converts a lead into a closed deal. And every client works directly with the person actually running their campaigns — no account managers, no handoffs, no surprises.

With over 7 years of hands-on media buying experience across Google Ads, Meta Ads, and full-funnel lead generation systems, Adam has overseen campaigns that have delivered a 19.14x ROAS, generated $85,521 in attributed revenue for a single client, and driven 590 qualified leads for service businesses across Canada and the United States.