First Choice Design

From New Venture to Revenue-Generating Machine: How First Choice Design Generated 163 Renovation Leads with Meta Ads

‍

First Choice Design (FCD) is a home design and renovation company based in West St. Paul, Manitoba. After recently acquiring and launching their new venture, the owners faced a common challenge:

‍

Strong craftsmanship.
Great service offering.
But limited brand visibility and lead flow.

‍

As a newly established renovation business in a relatively isolated location, generating consistent inbound inquiries was critical.

‍

They partnered with Adovate to build a targeted, high-intent lead generation system using Meta Ads.

‍

The Challenge

• Limited local visibility
• Low foot traffic due to geographic location
• Newly established brand presence
• Need for consistent, qualified renovation inquiries

‍

The objective was clear:

‍

Generate at least 5 qualified leads per month while building awareness among homeowners looking to upgrade kitchens, bathrooms, and flooring.

‍

The Strategy: High-Intent Facebook Lead Generation

‍

Adovate implemented a focused Meta Ads strategy built around:

‍

🎥 High-Quality Visual Creative

‍

Video ads and strong visual imagery were used to showcase renovation quality and craftsmanship.

‍

🎯 Precision Targeting

‍

Campaigns were targeted specifically toward homeowners interested in:

• Kitchen renovations
• Bathroom remodels
• Interior upgrades
• Flooring improvements

‍

📝 Conversion-Focused Lead Forms

‍

On-Facebook Lead Ads were used to reduce friction and increase submission rates.

‍

Campaign Performance Snapshot

• 📩 163 On-Facebook Leads Generated
• 💰 $99,000 Converted Revenue
• 🚀 14.47x Return on Ad Spend
• 📊 346,867 Impressions
• 👥 64,740 Accounts Reached
• 💵 $6,839.71 Total Ad Spend
• 🎯 $41.96 Average Cost Per Lead

‍

The campaign consistently delivered qualified inquiries from homeowners actively seeking renovation services.

‍

Rather than broad, low-intent traffic, the system generated real project-ready leads.

‍

The Outcome

‍

What began as a new business seeking visibility quickly transformed into a revenue-generating acquisition engine.

‍

Instead of relying on sporadic word-of-mouth, First Choice Design built a predictable pipeline of renovation inquiries — converting ad spend into real booked projects.

‍

With a 14.47x ROAS and $99,000 in converted revenue, Meta Ads became a primary growth channel for the company.

‍

Why This Matters for Renovation & Home Service Businesses

‍

Many renovation companies struggle with:

• Inconsistent lead flow
• High customer acquisition costs
• Poor lead quality
• Limited digital visibility

‍

This case study demonstrates that properly structured Facebook lead ads can generate:

• High-value renovation inquiries
• Strong return on ad spend
• Scalable revenue growth

Even for newly established local businesses.

‍

‍

‍