Drive free trial sign-ups, demo requests, and qualified user acquisition for your software product. We build performance ad systems for SaaS companies that turn cold audiences into active users — predictably, at scale, and at a cost that makes paid acquisition worth it.
SaaS companies need a constant pipeline of new users to grow monthly recurring revenue and stay ahead of churn. But most ad agencies treat software products like any other business — generic funnels, generic messaging, and results that don’t reflect how SaaS actually grows. Adovate builds Facebook and Google ad systems specifically for software companies, with a deep understanding of how SaaS buyers actually make decisions.
The campaigns that work for SaaS don’t sell features — they sell identity. When your ideal user sees themselves in an ad, they don’t feel marketed to. They feel understood. That distinction is what separates a scroll from a sign-up. Whether you’re a B2B SaaS tool targeting business owners, a vertical SaaS built for a specific professional market, or a platform scaling toward enterprise, we build user acquisition systems matched to how your buyers think.
Clientracker generated 260 free trial sign-ups from Canadian real estate professionals in under 10 weeks — reaching 120,000+ agents at just $12.66 per sign-up through identity-driven Meta creative built around the problems their target users face every day.
At under $13 per trial user, Clientracker’s Facebook campaigns delivered a sustainable acquisition cost across a 10-week run — with January’s launch alone producing 100 sign-ups at just $9.44 each as the campaign found its footing.
Clientracker’s opening campaign weeks recorded a 30%+ form completion rate — one of the clearest signals of qualified user intent. When targeting is tight and creative speaks directly to the user’s real frustration, the people who click are the people who convert.
We measure success by one thing: revenue. Here's what our ad systems have delivered for service businesses.
SaaS growth is a math problem: how many users can you acquire, at what cost, relative to your lifetime value? Our Facebook and Google ad systems for SaaS companies are built around that equation. A free trial offer removes the biggest objection — cost — by eliminating it entirely for the first month. A 30%+ form completion rate means the people clicking are genuinely interested, not just curious. And tight targeting means you’re reaching the right 120,000 people, not the wrong 1,000,000.
Whether you’re early-stage building your first user base or scaling an established platform, we build paid acquisition systems that make the numbers work.
We start by understanding your business, your market, and your goals. No cookie-cutter approach — we map out a custom ad strategy built around your revenue targets.
Our team handles everything: campaign setup, ad creative, audience targeting, and integration with your booking or CRM system. You don't need to touch a thing.
Once live, we monitor, test, and optimize continuously. You get regular reporting on what matters — cost per lead, booked calls, and revenue attributed to your campaigns.
We work exclusively with service-based businesses — home services, medspas and aesthetic clinics, real estate professionals, and financial or professional service providers. If you sell a service and need a consistent pipeline of qualified leads, we can help.
Most clients begin seeing leads within the first 2–4 weeks of campaigns going live. Results improve over time as we test and optimize creative, targeting, and follow-up systems.
Three things. We focus on revenue — not impressions or vanity metrics. We build a full performance system: strategy, creative, and appointment-setting support. And we specialize exclusively in service businesses — we go deep on what works for your industry.
We offer month-to-month and longer-term engagements. We'd rather earn your continued business by delivering results than lock you into a contract.
Yes. Adovate is proudly Canadian, and we understand the Canadian market, regulations, and business landscape inside and out.